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AuneThe everyday range, in white glassReserveOur most concentrated formulasHarbourDaily care for men
The Morning Three3 formulas · $114Find your routineFour questions, about two minutes

Free shipping over $60Returns within 30 days, even openedRefills for every glass jar and bottle

How to read an Aune label

A number, a name, a size and a dose. What every line on the bottle tells you, and why we print it.

30 June 2025 · 3 min read

The printed label of Nº 04 Sea Fennel Serum

Every Aune bottle carries the same short label: a number, our name, the formula's name and its size. On the back, every active and its percentage. Nothing else is needed to choose well.

The number

Formulas are numbered in the order they left the lab, from Nº 01, our cleansing balm, to the newest. The number never changes, even when we improve a formula, so you can always reorder the one you know.

A beaker of pale green extract held up to the window
A beaker of pale green extract held up to the window.
The number never changes, so you can always reorder the one you know.

The dose

Percentages matter. 10% niacinamide does a different job from 2%; 0.1% retinal is a strong night treatment. We print the dose so you can compare honestly, with us and with anyone else.

The date

Each bottle is dated when it is poured, with a symbol showing how many months it keeps once opened. Most formulas last twelve months; actives like retinal and vitamin C work best used within six.

In this story

Sea Fennel Serum (30 ml)

$58

Brightens dull, tired skin with 2% sea fennel and niacinamide.

Serum · 2% sea fennel · 5% niacinamide

Niacinamide Shore Serum (30 ml)

$44

10% niacinamide for calmer, clearer, less shiny skin.

Serum · 10% niacinamide · 1% zinc pca

Reserve

Retinal Night Serum (30 ml)

$72

Encapsulated retinal for smoother skin, without the flaking.

Serum · 0.1% retinal · 0.5% bakuchiol

Next story · Ingredients · 6 min readHow sea fennel became our first serumIt grows out of bare limestone, in salt wind, with almost no soil. That was the first thing that made us curious.Read next
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